Users will soon have a fresh option that allows them to cut down on the amount of AI-made media appearing in their timelines. This move comes as the service disclosed that it now features in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a widespread launch. This development comes amid a surge in content created by AI, spurred by new content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing video streams on a competing service primarily display content made by AI. A significant portion of this content is considered mass-produced AI material, a label for substandard, mass-produced content that is often nonsensical or surreal.
“We know from our community that a lot of users appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we intend to give people the option to see more or less of that, according to their own likes,” commented a platform representative.
AI on the Platform
The service disclosed that there are now 1.3 billion videos on its app identified as made with AI. Overall, more than 100 mn media items are added to the app each day, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Users will be capable of reduce or increase the amount of AI content they watch by accessing the content preference setting in the platform and picking “AI-generated content”. Further subjects that can already be adjusted under the setting include current affairs, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s rules require users to identify “realistic” AI-made content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
In addition, the app will henceforth attach an artificially created tag to content created with its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This measure is intended to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is also launching a $2m AI literacy fund for professionals and groups to develop educational content about using AI responsibly. This project will benefit non-profit groups focused on training programming and robotics.
Platform Protection
TikTok has justified its moderation strategy, following debate over proposals to cut jobs for hundreds of content moderators in Britain. TikTok is expected to reduce 439 jobs in its user protection division in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.
A senior executive explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by filtering out the most graphic content prior to it is viewed by people. TikTok announced a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is where a extensive automated help is making a difference process content quickly.”
